Feb
17

The Entrepreneur Equation: Do You Strap on those Shoes or Not?

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A few weeks back I wrote Are You an Entrepreneur? … or Maybe Not?  In that article I mentioned a book soon coming to market by Carol Roth, The Entrepreneur Equation.  I’m thrilled to announce that the book has arrived.  Not only has it arrived, it arrived in true Carol Roth style.

I met Carol last year at the World Business Forum.  She is a savvy female executive, who not only plays in the big leagues, she does it on her own terms and with her own style.  If you doubt that, check out those pink shoes!  Carol has never shied away from hard facts and uncomfortable realities, especially when it comes to the business world.

Carol’s book can help you answer more than just “Could I be an entrepreneur?” but rather “Should I be an entrepreneur?”  We all probably can be if we wanted it bad enough.  If we threw enough time, energy, and money at it.  However, just because you can do something doesn’t mean you should.  You can jump off the roof of a house, but should you.  It’s your choice.

The Entrepreneur Equation outlines a framework for both new entrepreneurs evaluating whether to start a business as well as current entrepreneurs who are overwhelmed and overworked or even evaluating the future of their business model.  It’s unlike other books out there that promise “seven steps to success”.  To quote Carol, “those seven step are B.S. - entrepreneurship isn’t one size fits all.”   

Success as a business owner is dependent upon your own circumstances, goals and objectives at any given time.  What’s a good risk/reward tradeoff for you is entirely different from what’s a good tradeoff for anyone else.  Carol’s book gives you a framework to maximize your own personal success, based on your goals and objectives, not someone else’s.

During this week, you can take part in Carol’s Power of Three.  So what is The Power of Three (other than a Charmed episode)?  Well, for every copy of The Entrepreneur Equation you pre-order through http://theentrepreneurequation.com/special-offers/ by February 18, 2011, you:

1 - Help yourself (or perhaps a client, colleague, friend or family member) stack the odds of success in your or their favor;

2 – Help a small business succeed, as Carol will match your purchase by donating a copy to her non-profit partner SCORE (www.SCORE.org) to give their volunteers another tool to help them grow successful small businesses; and

3 – Help both Carol and myself to achieve our personal goals of spreading this important message and seeing this book succeed.

In addition, if you buy even just one book through the site, you will also receive a free 3-part audio series: Strategies for Getting Your Company, Your Product or Yourself on TV & Other Free Press with Emmy award winners, TV anchors and PR veterans, as well as Carol’s own insights on how she landed her tv pilot deal and other press.

Check out Carol’s other offers, which includes an amazing contest where other entrepreneurs have offered generous prizes, such as Michael Port (private mentoring session at his house worth $1999), Les McKeown (a seat in his Predictable Success workshop worth $3500), a strategy session with the amazing Liz Strauss, a mega-star membership to Online Videopolis (worth $2364), and many, many more.  Visit http://theentrepreneurequation.com/special-offers/ for details and to purchase.

Want to know more?  Here’s a few of the examples of those “right questions” in the book :

  • Are you going to create a “salable” business, rather than a “jobbie or a “Job-Business  
    • There’s a great chart in the book that breaks this down.
  • How are you with your personal finances? 
    • If you can’t manage your own finances, then “you shouldn’t be an entrepreneur trying to manage a business (and implicitly, the business’s finances)“. 
  • Are you willing to put in a LOT of hard work and practice? 
    • The “Secret” of success is not just a great idea, a positive attitude, and venture funding. 
  • Are you a “Santa or an Elf”? 
    • Are you better at giving direction, or taking direction?  If you are the latter, it will be very, very hard to run a business on your own.
  • Are you “too smart for your own good”? 
    • Do you have problems giving up control over anything because “nobody can do it better than you”?  Carol has quite an interesting take on this one. 

I highly recommend this book to anyone even remotely thinking about starting their own business – it’s a great reality check that covers all the bases.  It’s caused me to stop and assess where my own business as well as what my personal goals and objectives really are.

Here’s to Doing Your Own Math (not someone elses) and finding your own answer to The Entrepreneur Equation.  Whatever your answer is, it’s the right one for you, rather than for someone else.

Back to that unique Carol Roth style, here’s a link to a story about her Carol Roth doll.  It’s fabulous.   Here’s a link to win one of the Carol Roth dolls for those who are interested.  And yes, I did enter the contest myself.

Comments

  1. [...] This post was mentioned on Twitter by Faith Fuqua-Purvis, Faith Fuqua-Purvis and elphntwhisperer, lionheartedchng. lionheartedchng said: Do you strap on those Entrepreneur Shoes or not? Do the math first. http://bit.ly/hK9cxa [...]

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